The NFL is set to showcase three games on Christmas Day this year, expanding from the two-game lineup seen last year. This adjustment is due to the holiday occurring on a Thursday in 2025, unlike 2024 when it fell on a Wednesday.
Netflix will handle the first two matchups, while Amazon Prime will stream the last game of the day. However, the NFL has not yet disclosed which teams will be competing in these highly anticipated matchups.
Netflix first ventured into live NFL broadcasting last year with two high-profile games—Kansas City Chiefs vs. Pittsburgh Steelers and Baltimore Ravens vs. Houston Texans. This marked a major milestone for the streaming service as it entered the live sports arena.
Despite initial concerns about Netflix’s ability to handle live streaming efficiently—especially after technical issues during its coverage of the Mike Tyson vs. Jake Paul fight—the NFL broadcasts were well received. The games attracted strong viewership, surpassing 30 million in Global Average Minute Audience, reinforcing Netflix’s credibility in the space.
Having successfully streamed its debut NFL games, Netflix is eager to refine its approach and deliver an even better experience this year. The platform, initially inexperienced in live sports broadcasting, has since gained valuable expertise through its exclusive streaming rights for WWE programming. It now streams SmackDown and Raw events in multiple international markets, along with major events like the Royal Rumble.
With the upcoming NFL games, advertisers will likely compete for valuable ad slots, as seen last year when brands like FanDuel and Verizon capitalized on the opportunity. However, Netflix faces added scrutiny this year, as Amazon Prime’s simultaneous involvement will inevitably lead to comparisons in streaming quality and viewer experience.
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