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Is it just me, or do successful players in the LA Rams offense start to resemble one another? If Coach McVay has a specific type, predicting the team’s final roster at WR and RB becomes a breeze.

Players like Cooper Kupp, Robert Woods, and Darrell Henderson often share similar traits. Wide receivers who thrive in this offense tend to possess the same size, physicality, and style as Robert Woods. Running backs who earn significant playing time usually have the same size, agility, and elusiveness as Darrell Henderson Jr.

It doesn’t seem that the front office deliberately uses Woods or Henderson as prototypes. The drafting of Jacob Harris, Ben Skowronek, and Tutu Atwell shows they aim for a variety of skill sets. However, the players who succeed often resemble Robert Woods in dimensions, skills, and physicality.

For wide receivers, the successful pattern is evident. From Kupp to free agent Odell Beckham Jr., and even to Puka Nacua and Demarcus Robinson, the key attributes appear to be a height of 5-foot-11 to 6-foot-2 and a playing weight of 200 to 210 pounds. These dimensions offer a balance of physicality and mainstream suitability for the NFL.

This pattern might seem mystical, but it likely relates to the number of offensive snaps and targets. Robert Woods expressed frustration over a lack of targets before his 2021 injury, as did DeSean Jackson before his release. Allen Robinson struggled to attract targets in 2022. In contrast, Tutu Atwell put up significant yards in 2023 when there were no alternatives, but his volume dropped once Kupp returned from IR and Nacua became the favored target.