Aston Villa stands to gain £40 million from their latest front-of-shirt sponsorship deal, but it’s also the final opportunity for them to capitalize on such an arrangement. The club recently announced Betano, a Greek online betting platform, as their new principal sponsor, replacing BK8. This two-year deal is valued at £20 million per season, marking the most lucrative kit deal in the club’s history. Additionally, Villa has secured a kit supply deal with Adidas starting from the next season, further boosting their commercial revenue. However, this £40 million Betano deal signifies the end of Villa’s ability to profit from this particular income source, as the Premier League has banned front-of-shirt gambling sponsorship starting from the 2025-26 season. Despite this, Villa remains financially strong, with record commercial revenue and lucrative deals in place.
