Shortly after becoming the top pick in the WNBA draft, rookie Caitlin Clark of the Indiana Fever is reportedly close to finalizing a significant endorsement deal with Nike,
worth eight figures. While the exact amount remains undisclosed, industry insiders revealed to The Athletic that the deal is likely to feature a custom Caitlin Clark shoe line. Clark had a previous endorsement deal with Nike during her college years,
which ended after her outstanding senior season with the Iowa Hawkeyes. Following her draft selection, Nike moved swiftly to retain her, amid reported offers from Adidas and Under Armour.
In addition to her endorsement ventures, there’s buzz about Caitlin Clark potentially joining Ice Cube’s BIG3 basketball league, with an enticing offer of $5 million. Despite her plans to enter the WNBA draft after the current season, Ice Cube believes there’s a way for her to balance both opportunities.
This news coincides with discussions about gender pay disparities in professional basketball. While Clark is set to earn about $338,000 over four years under the WNBA’s contract terms, a fraction compared to NBA draft top picks’ multi-million-dollar deals, her impact on women’s sports is undeniable. She has drawn substantial TV viewership, sold out rookie jerseys, and attracted sponsors keen on capitalizing on her growing popularity and influence.
worth eight figures. While the exact amount remains undisclosed, industry insiders revealed to The Athletic that the deal is likely to feature a custom Caitlin Clark shoe line. Clark had a previous endorsement deal with Nike during her college years, which ended after her outstanding senior season with the Iowa Hawkeyes. Following her draft selection, Nike moved swiftly to retain her, amid reported offers from Adidas and Under Armour.
In addition to her endorsement ventures, there’s buzz about Caitlin Clark potentially joining Ice Cube’s BIG3 basketball league, with an enticing offer of $5 million. Despite her plans to enter the WNBA draft after the current season, Ice Cube believes there’s a way for her to balance both opportunities.
This news coincides with discussions about gender pay disparities in professional basketball. While Clark is set to earn about $338,000 over four years under the WNBA’s contract terms, a fraction compared to NBA draft top picks’ multi-million-dollar deals, her impact on women’s sports is undeniable. She has drawn substantial TV viewership, sold out rookie jerseys, and attracted sponsors keen on capitalizing on her growing popularity and influence.
